“Data is the new oil” – John David

In the era of digital transformation, data has become the most crucial asset for organizations aiming to engage effectively with their audience.

Data Addict, a forward-thinking company, is at the forefront of transforming content strategy through the utilization of data.

John David, the CEO of Data Addict, asserts that “Data is the new oil.” By employing sophisticated analytics and machine learning techniques, the company enables businesses to reveal concealed insights about their customers and develop content that resonates profoundly.

David highlights the success of Netflix’s original series, House of Cards, as a notable illustration of the effectiveness of a data-driven content strategy.

“Netflix analyzed vast amounts of data from its existing users, including viewing habits, preferred genres, favourite actors, and even how viewers responded to different types of content. Based on this data, Netflix decided to greenlight House of Cards without producing a pilot episode, which is an unusual move in the TV industry. The show was a massive success, attracting millions of new subscribers and helping Netflix transition from a content distributor to a major content creator. This success was directly tied to the use of data to guide the content strategy, ensuring the creation of something that not only resonated with the audience but also maximised the investment. This data-driven approach has since become a foundational element of the business model, enabling consistent delivery of content that captivates viewers and drives sustained growth,” he explained.